AVEX

AVEX

Product Showcasing website

AVEX is a startup offering multiple crypto products, including Defy. The website highlights and explains the functionality of each product in detail.

Defy is an innovative, crypto-based application designed to revolutionize the way users interact with digital currencies. The app features 3D avatar profiles, which users can personalize and upgrade using their earned rewards, adding an element of fun and personalization to the crypto experience.

In this project, I was responsible for completing the entire design and developing it using Webflow, delivering a fully responsive website. This enabled the company to effectively showcase their work and pitch their ideas to a broader audience.

Defy offers a comprehensive suite of crypto functionalities, making it a true crypto super app. Users can buy, send, swap, receive, and trade cryptocurrencies within the platform.

TIMELINE

Dec 2023- Aug 2024

TEAM

Allan Jerrold

TOOLS

Figma

Webflow

DISCIPLINES

Human Interface Design

Interaction Design

User Research

Aspirations

Aspirations

We aim to create an engaging, intuitive crypto app that simplifies transactions and bridges Web 2 and Web 3, with personalized 3D avatars enhancing user satisfaction.

We aim to create an engaging, intuitive crypto app that simplifies transactions and bridges Web 2 and Web 3, with personalized 3D avatars enhancing user satisfaction.

Apsirations-cover
Apsirations-cover
Apsirations-cover

Many Crypto Apps and Websites has diverse Functionalities, but user can't get all functionalities under one platform

Many Crypto Apps and Websites has diverse Functionalities, but user can't get all functionalities under one platform

OTHER CRYPTO PLATFORMS

OTHER CRYPTO PLATFORMS

How can we create a Super app that inherits all features under one platform ?

How can we create a Super app that inherits all features under one platform ?

The internet is littered with important functionalities required by Web 3 users, making navigation a complex task that often leads to stress. With that in mind, We are committed to providing an all-in-one application under APTOS Network that significantly improves user experience.

Pillars of approach

Simplicity

Easy onboarding using keyless wallet creation

Collaborative

Making it a social platform, interacting with friends

Integration

Bridge the 2 worlds of web-2 and 3 by UX

Clarity

Avoiding stress for the user with confusing Interfaces

Avoiding stress for the user with confusing

Interfaces

Ideation

Ideation

A mood board was created based on stakeholder requirements, and the application's functionalities were outlined. The revenue model was also discussed to align design priorities with business objectives.

A mood board was created based on stakeholder requirements, and the application's functionalities were outlined. The revenue model was also discussed to align design priorities with business objectives.

Defy App

Moodboards

Defy App

Moodboards

DRAG TO MOVE

Designing

Designing

Our goal is to develop an interactive, user-friendly blockchain application that streamlines operations and connects Web 2 with Web 3, accompanied by custom 3D avatars to boost user enjoyment.

Our goal is to develop an interactive, user-friendly blockchain application that streamlines operations and connects Web 2 with Web 3, accompanied by custom 3D avatars to boost user enjoyment.

TRANSACTION

Multi-send

Multi-send

The internet is littered with important functionalities required by Web 3 users, making navigation a complex task that often leads to stress.

TRANSACTION

Multi-swap

Multi-swap

The internet is littered with important functionalities required by Web 3 users, making navigation a complex task that often leads to stress.

MEET OUR
 AMBASSADORS

MEET OUR
 AMBASSADORS

MEET OUR
 AMBASSADORS

Wallet Design

Wallet Design

Defy accounts required a personalized wallet design to enhance user engagement. After three iterations, the design was finalized, allowing users to customize their wallet colors for a more tailored experience.

Defy accounts required a personalized wallet design to enhance user engagement. After three iterations, the design was finalized, allowing users to customize their wallet colors for a more tailored experience.

01

Wallet Creation

The internet is littered with important functionalities required by Web 3 users, making navigation a complex task that often leads to stress.


02

Wallet management

Wallet management

The internet is littered with important functionalities required by Web 3 users, making navigation a complex task that often leads to stress.

Personalised Avatar

Personalised Avatar

Our goal is to develop an interactive, user-friendly blockchain application that streamlines operations and connects Web 2 with Web 3, accompanied by custom 3D avatars to boost user enjoyment.

Our goal is to develop an interactive, user-friendly blockchain application that streamlines operations and connects Web 2 with Web 3, accompanied by custom 3D avatars to boost user enjoyment.

Customized 3D models for user engagement

Customized 3D models for user engagement

Avatar Interaction Design

Avatar Interaction Design

The internet is littered with important functionalities required by Web 3 users, making navigation a complex task that often leads to stress.

Unified feature experience

Unified feature experience

Our goal is to develop an interactive, user-friendly blockchain application that streamlines operations and connects Web 2 with Web 3, accompanied by custom 3D avatars to boost user enjoyment.

Our goal is to develop an interactive, user-friendly blockchain application that streamlines operations and connects Web 2 with Web 3, accompanied by custom 3D avatars to boost user enjoyment.

NFT

NFT

Marketplace

NFT

NFT

Marketplace

NFT

NFT

Marketplace

Trade

Sell/Buy Crypto

Trade

Sell/Buy Crypto

Trade

Sell/Buy Crypto

Invest

Earn 100% APY

Invest

Earn 100% APY

Invest

Earn 100% APY

Interaction Designs

Interaction Designs

The Idea is to stand out of all the existing Crypto applications. That is achieved through fun and engaging interaction designs.

The Idea is to stand out of all the existing Crypto applications. That is achieved through fun and engaging interaction designs.

01

Quick Action

The internet is littered with important functionalities required by Web 3 users, making navigation a complex task that often leads to stress.

02

Screen Transition

The internet is littered with important functionalities required by Web 3 users, making navigation a complex task that often leads to stress.

Iterations

Iterations

The Idea is to stand out of all the existing Crypto applications. That is achieved through fun and engaging interaction designs.

The Idea is to stand out of all the existing Crypto applications. That is achieved through fun and engaging interaction designs.

October 2023

January 2024

May 2024

Project Takeways

Project Takeways

Working on the Defy app has been an invaluable hands-on experience in the Web3 industry, providing numerous opportunities for learning and growth.

Working on the Defy app has been an invaluable hands-on experience in the Web3 industry, providing numerous opportunities for learning and growth.

01

Interaction Design

This project focused heavily on interaction design to differentiate the application from other crypto platforms, allowing me to fully explore advanced prototyping techniques in Figma.

Proficiency in High-Fidelity prototyping in Figma

01

Interaction Design

This project focused heavily on interaction design to differentiate the application from other crypto platforms, allowing me to fully explore advanced prototyping techniques in Figma.

Proficiency in High-Fidelity prototyping in Figma

01

Interaction Design

This project focused heavily on interaction design to differentiate the application from other crypto platforms, allowing me to fully explore advanced prototyping techniques in Figma.

Proficiency in High-Fidelity prototyping in Figma

02

Brand Guidelines

Since I worked on this project from the very beginning in this start-up, I gained extensive experience in creating comprehensive brand guidelines for the company and establishing a design system for its products.

Proficiency in Figma Components

02

Brand Guidelines

Since I worked on this project from the very beginning in this start-up, I gained extensive experience in creating comprehensive brand guidelines for the company and establishing a design system for its products.

Proficiency in Figma Components

02

Brand Guidelines

Since I worked on this project from the very beginning in this start-up, I gained extensive experience in creating comprehensive brand guidelines for the company and establishing a design system for its products.

Proficiency in Figma Components

03

Multi-Tasking

Being part of this startup, built by a small team with ambitious goals, kept me engaged in diverse tasks, providing valuable exposure to both collaborative and independent work environments.

Brainstorming in Figjam

03

Multi-Tasking

Being part of this startup, built by a small team with ambitious goals, kept me engaged in diverse tasks, providing valuable exposure to both collaborative and independent work environments.

Brainstorming in Figjam

03

Multi-Tasking

Being part of this startup, built by a small team with ambitious goals, kept me engaged in diverse tasks, providing valuable exposure to both collaborative and independent work environments.

Brainstorming in Figjam